Children Privacy Policy

Children's Privacy Statement

Welcome to usahockeyintelligym.com! This Web site (this Site) is owned and operated by USA Hockey, Inc. and ACE Applied Cognitive Engineering Ltd. (USAH and ACE, respectively; we or us).

This Children’s Privacy Statement.

This Children’s Web Site Privacy Statement describes our current policies and practices with regard to the personal information we collect through this Site from individuals that we know are children under the age of 13 or in areas of this Site that are directed to children under the age of 13. With respect to other personal information collected through this Site, please see our general Web Site Privacy Statement. For purposes of this Children’s Web Site Privacy Statement, the terms child and children mean individuals under the age of 13 and the term personal information means individually identifiable information about a child collected through this Site from that child. The term parent means parent or legal guardian.

This Privacy Statement was last revised on July 21, 2010.

What Personal Information Do We Collect Through This Site?

To participate in some of our online activities, we ask users to provide certain personal information, such as their name, age, gender, e-mail address, mailing address, telephone number, parents e-mail address, USAH member number or preferences (e.g., favorite teams, players, equipment, etc.). These online activities include e-mail newsletters, contests, sweepstakes, online games, story submissions, question/comment submissions and surveys. However, we do not condition a child’s participation in an activity on the child disclosing more personal information than is reasonably necessary to participate in that activity.

How Do We Use Personal Information Collected Through This Site?

We use personal information collected from children to provide the information, offerings and services requested by these children, such as to send e-mail newsletters or to contact contest or sweepstakes winners. We also use personal information collected from children to improve the content and functionality of this Site, to better understand our visitors and members, to improve our offerings and services, and to market our events, offerings and services to children or their parents. In addition, we use personal information to contact children or their parents with offers and information about events, offerings and services from other organizations we believe will be of interest to the children or their parents.

How Do We Share Personal Information Collected Through This Site?

Except as described in this Privacy Statement, we do not share with third parties personal information that we collect through this Site from individuals that we know are under the age of 13, unless we have received parental consent. We give parents the option of consenting to our collection and use of their child’s personal information without consenting to our sharing that personal information with third parties. Subject to the foregoing, we share personal information collected online through this Site with (a) our affiliated organizations (such as other hockey associations, leagues or teams) and other organizations that are part of our affiliates, who may use this information in ways similar to how we use this information; and (b) selected third party business partners that are engaged in retailing and marketing, who use this information to provide special opportunities and offers. Our affiliates and business partners agree to maintain the confidentiality, security and integrity of the personal information that they receive from us.

We also share personal information collected through this Site with third party vendors who act for us or on our behalf, for example, to help us run promotions or sweepstakes or provide other support services. Our affiliates and our business partners may also share personal information with vendors who provide support services to them. These vendors need information about the user in order to perform their functions. These vendors are not authorized to use the information we share with them (or that our affiliates and business partners share with them) for any purpose other than to provide services to us, our affiliates or our business partners.

In addition, there may be some other, limited circumstances in which we may share or transfer personal information in our databases to a third party, for example, to comply with a legal requirement, for the administration of justice, to protect the security of our systems or service, or in the event of a merger, reorganization, dissolution or similar event.

How Can Parents Review Information Collected From Their Child?

Parents may review the personal information that we have collected from their children online, prevent the further use or collection of such information and request that we delete such information by filling out and mailing or faxing us an information access request.

Is Information Collected Passively Through This Site?

We use technology that tells us how visitors use this Site, for example, which pages they view, which links they use and which search terms they input. This information is called click-stream data. Click-stream data helps us determine what is important to visitors, and what is not. It helps us decide what content and features to add and what to discard. It also helps us determine whether our Site is easy to use or whether we need to redesign certain pages and links. Click-stream data does not identify visitors personally.

We also use technology to collect the following information and other information of a similar nature: the name of a visitors Internet service provider; your IP address, operating system (Windows, Macintosh, Unix, and so on); and browser type (Firefox, Internet Explorer, and so on). This information does not identify visitors personally. We use this information to compile statistics about the technology used by our visitors. These statistics help us improve our Site and make it more compatible with the technology used by our visitors.

Does This Site Use Cookies?

This Site uses certain software technology known as cookies. Cookies are small text files that a web site places on a visitors computer browser to store certain information about the visitor, such as a visitors preferences. Cookies themselves do not necessarily contain personal information. However, cookies could be used to enable a web site to link a visitors use of the web site with personal information provided by a visitor. We do not link cookies with a visitors personal information. Some web browsers provide you with the ability to turn off or refuse cookies. However, if you turn off or refuse cookies, some of the features of this Site may not function properly.

Links to Other Web Sites.

This Children’s Privacy Policy applies only to this Site. This Site contains links to other web sites, including those of advertisers and sponsors. These other web sites have their own policies regarding privacy. We urge you to review the privacy policy posted on any site you visit before using the site or providing any personal information about yourself. In addition, you may have linked to this site through another site. For example, in certain cases you may have linked to this site through banner advertising on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.

Whom Do I Contact With Questions About This Privacy Statement Or Concerns About The Way USAH Uses My Childs Personal Information?

If you have any other questions about this Children’s Web Site Privacy Statement or concerns about the way we use your child’s personal information, please contact us at:

USA Hockey, Inc.,
1775 Bob Johnson Drive
Colorado Springs, CO 80906
Attn.: Internet Communications.

or (800) 566-3288
or fax at (719) 538-1160
or This e-mail address is being protected from spambots. You need JavaScript enabled to view it